50 Percent Will Make A Purchase with a Mobile Device; 61 Percent of Consumers Would Be More Willing To Make Mobile Payments if Improvements were made to the Current Landscape. According to a joint national survey conducted by Sybase 365, the mobile services arm of SAP AG (NYSE: SAP) and global leader in mobile interconnection services and mobile commerce solutions, and the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, mobile devices are playing a more crucial role than ever before in influencing consumers’ shopping decisions at the point of sale and across every stage of the purchase funnel. This survey of 1,000 adults in the U.S. found that mobile’s influence over consumer shopping behaviors is far greater than it was a year ago. As confirmed in the study, a vast majority (87%) of respondents reported that they will use their mobile device to change the way they shop this holiday season. Additionally, 50 percent of consumers plan to make a purchase with their mobile device this holiday season either through mobile web, apps, using their mobile at the POS or also using SMS/text or voice on their device. Consumers also plan to use their mobile devices for comparing prices, researching deals and coupons, locating product reviews, avoiding long shopping lines, and tracking loyalty points.  In a similar survey conducted by Sybase 365 and the MMA a year ago, 62 percent of respondents said they would use their mobile device to help them make purchasing decisions over the holiday season, thus indicating that consumers today are more eager to use their mobile device as a tool of transaction. view the survey

A presentation by Stijn Schuermans at WAN-IFRA 2012 (October 30 2012 @ Frankfurt). Mobile ecosystems and the new role of media publishers in the app economy. view the presentation

Mobile communication is now a key European industry, comparable in size to aerospace and larger than pharmaceuticals. This report updates the Observatory with the latest statistics and market developments, providing a reference point for participants in the mobile industry, for policy makers and other interested stakeholders. GSMA – European Mobile Industry Observatory 2011

Worldwide spending on public IT cloud services will be more than 40 billion USD in 2012 and is expected to approach 100 billion USD in 2016. Over 2012-2016 forecast period, public IT cloud services will enjoy a compound annual growth rate of 26,4%, five times that of the IT industry overall, as companies accelerate their shift to the cloud services model for IT consumption. IDC – Public IT cloud services spending forecasts

Η ετήσια έρευνα καταγραφής και αξιολόγησης των Ελληνικών ηλεκτρονικών καταστημάτων ολοκληρώθηκε πρόσφατα από το Οικονομικό Πανεπιστήμιο Αθηνών (Εργαστήριο Ηλεκτρονικού Επιχειρείν). Φέτος, αξιολογήθηκαν 228 ηλεκτρονικά καταστήματα, με βάσει τους τέσσερις κύριους άξονες που επηρεάζουν την επιτυχία των ηλεκτρονικών καταστημάτων, σε σχέση με τους on-line καταναλωτές: Προστασία των καταναλωτών σε σχέση με την άυλη επιχείρηση – συναλλαγή Υψηλή αισθητική και ευκολία πλοήγησης στο site Δυνατότητες και ασφάλεια πληρωμών Προχωρημένες υπηρεσίες για τους on-line καταναλωτές ELTRUN (ΟΠΑ) – Καταγραφή και αξιολόγηση των Ελληνικών Ηλεκτρονικών Καταστημάτων 2012

Developer Economics 2012 is the third in the report series that set the standard for developer research and focuses on five main areas: 1)  The redefinition of mobile ecosystems 2)  Developer segmentation 3)  Revenues vs costs in the mobile economy 4)  App marketing and distribution 5)  Regional supply vx demand of apps

This is the seminal report on 100+ cross-platform tools, the metrics of developer experience and the future of native vs web apps. The full report includes: – Mindshare of cross-platform tools – which are being adopted or abandoned? – Breakdown of cross-platform technologies, languages and target platforms – Market trends – where is this market headed? – Developer perceptions – incentives and deterrents to tool use – Competitive scoring – how do the top tools rank in terms of developer experience? – Analysis of 15 major cross-platform tool vendors, with in-depth profiles

With all the developments we’ve seen in online advertising over the years, you’d have thought that someone would have figured out how to put a halt to what must be one of the biggest issues of all: people are getting fed up with digital ads. A new report from YouGov, commissioned by mobile marketing company Upstream and provided to TechCrunch before wider release, indicate that people basically feel like there are too many ads, and that they are too pervasive. The situation seems to be a vicious circle. Users are engaging with ads less and less: response rates that were at an average of 7 percent in 1997 have today plummeted down to 0.1 percent for an average online ad. view a reference

Mobile-owning consumers in the UK, Germany and France prefer receiving SMS-based promtions as opposed to other mobile channels, new research published by the Direct Marketing Association (DMA) has revealed. They are generally open to promotional offers, but they have very clear preferences about where they want to reveice them and the type of offers that they like. Getting right pitch into the right channel will therefore have a positive uplift on marketing performance. Key findings from this research indicate that there are both opportunities and issues facing promotional marketers as they look to tackle the mobile consumer. The study conducted by Toluna QuickSurveys on behalf of the DMA and report sponsor Velti, shows that 38 per cent of UK mobile owners prefer receiving promotional offers via SMS, compared to 15 per cent who favour mobile web. view the report

Ολοκληρώθηκε πρόσφατα η ετήσια έρευνα του Εργαστηρίου Ηλεκτρονικού Εμπορίου (ELTRUN) του Οικονομικού Πανεπιστημίου Αθηνών για την “καταγραφή της συνολικής αγοράς B-C ηλεκτρονικού εμπορίου και την συμπεριφορά των Ελλήνων on-line καταναλωτών”. Παρά τις σταθεροποιητικές τάσεις το Β Εξάμηνο, οι συνολικές αγορές για προϊόντα και υπηρεσίες των Ελλήνων καταναλωτών διακυμάνθηκαν το 2011 στα € 1,7 δις σημειώνοντας αύξηση 30% σε σχέση με το 2010. Αυτή την στιγμή 1,5 εκ. on-line Έλληνες καταναλωτές αγοράζουν κατά μέσο όρο 14-15 φορές / χρόνο από το Internet, ξοδεύοντας € 1.150 / χρόνο εκ των οποίων τα 2/3 κατευθύνονται σε Ελληνικά sites. Η ετήσια συχνότητα και αξία αγορών των Ελλήνων on-line καταναλωτών είναι πλέον αντίστοιχη των Ευρωπαϊκών μέσων όρων. ELTRUN (ΟΠΑ) – Αύξηση των online αγορών καταναλωτών το 2011 κατά 30% που θα φθάσει συνολικά τα 1,7 δις ευρώ